I am in the middle of starting up a new website that will be focused on getting web design leads here in the Pensacola area.
I’ve never really had to go out and actively look for leads. I can’t really think of any times since I started freelancing 5 years ago that I have had to look for work. As a reault (I think) most all of my clients have come from outside the Pensacola area.
This has worked really well for me because I think much more clearly when I am communicating via email than when I am sitting in a meeting with someone.
So my new little site entitled Web Design in Pensacola is going to be all about selling my design services to potential leads; trying to get them to call or contact me. I am planning on doing some small AdWords campaigns targeting “pensacola web design” just to try to drum up some business and see how it goes. It will also help me gauge how much a website’s flashiness converts into leads. I generally try to keep things simple just so communication is unencumbered. So the website will start out simple, but if it doesn’t drum up any business, then I can work on flashing it up a bit (animations).